Tag: shlichim

The air inside Bialik 26 was thick with excitement. It was May 2018, seven years before the world as we knew it would fracture on October 7, and the popular Be’er Sheva neighborhood spot was packed to the brim. That night, the student cafe was the beating heart of the city’s queer community. Everyone was crammed shoulder-to-shoulder, eyes glued to the glowing screens broadcasting the world’s largest music competition, the Eurovision Song Contest.

Netta Barzilai was onstage singing “Toy,” an unapologetic, feminist anthem wrapped in quirky pop brilliance and thousands of shining lucky cats (see them in all their magnificence here). When the final votes came in and Israel was declared the winner, the whole place burst into tears and cheers.

We couldn’t believe it had actually happened. Israel had won the contest exactly 20 years after its last win in 1998!

It was one of the most powerful, unforgettable moments of my life. That night, the entire country felt unified in an overwhelming wave of pure, unadulterated joy.

The Reality of Being a Shlicha Today

Fast forward to nearly a year ago, when I packed up my life in Israel and moved to the U.S. to begin as a shlicha (Israeli emissary) at The Jewish Federation of Greater Washington. At a time when so many are navigating their relationship with Israel, Federation’s shlichim program brings Israelis into local classrooms, synagogues, and living rooms, creating a space for real conversation and connection.

Shortly after I arrived, I quickly realized that being an Israeli emissary today looks radically different than it did in the past. In our post-October 7 reality, discussions about Israel and Jewish life are heavier, more emotional, and infinitely more complex. At the same time, they are deeply rooted in something essential: Jewish peoplehood, shared identity, and joy.

From the beginning, I felt a strong responsibility to show up for difficult conversations about Israel wherever they happened. But, over time, I’ve come to understand that my role is also to offer something broader, to reflect the full story of Israel and the Jewish people. Not only complexity and challenge, but also resilience, pride, and (even) fun.

That understanding came together this month in a very natural way with one of the most unifying cultural moments in Jewish and Israeli life-Eurovision season!

For anyone here in America, you might not have even heard of Eurovision, or maybe you’re just noticing it pop up on your feeds now that it’s finally having a breakout moment on TikTok. But in Israel? It’s like the Super Bowl, but for musicians. It’s a massive song contest combining fierce cultural pride, voting drama, and representation on the global stage.

With Israel proudly taking home second-place just last week, it was the perfect moment for me to help our Greater Washington community look at Israel through a different soundtrack.

A Nation’s Story, Written in Song

Ever since October 7, it is incredibly easy for our relationship with Israel to be entirely defined by trauma, crisis, and anxiety. But relationships can’t survive on the negative. If we only look at Israel through the lens of heartbreak, we lose sight of the very thing we are trying to protect.

Through Federation’s Hands On Israel workshops, I get to move past headlines and bring the real, lived reality of my home directly into local spaces. Over the past few weeks, I traveled across multiple communities in Greater Washington, using the lens of Eurovision to open a portal into Israeli society.

I shared how Israel celebrated its first historic win in 1978 with Izhar Cohen’s “A Ba Ni Bi” just five years after we entered the contest in 1973. Then, just a year later in 1979, “Hallelujah” captured the magic of hosting the contest in Jerusalem for the first time, launching us to a back-to-back victory. By 1983, the tone shifted to one of profound historical weight, when Ofra Haza sang “Chai” (alive) defiantly in Munich, Germany. The song became a breathtaking symbol of Jewish resilience in the shadow of a horrifying past.

As the decades marched on, the music mirrored a rapidly modernizing society. In 1998, Dana International’s historic win with “Diva” reflected a 1990s Israel that was embracing groundbreaking LGBTQ+ inclusion, female empowerment, and cultural openness.

Twenty years later, that legacy of radical representation culminated in Netta’s “Toy,” bringing a bold, global feminist voice back to the stage that I felt reverberate firsthand that night at Bialik 26.

The most recent chapters of our Eurovision journey allowed us to share the raw, immediate grief of our current era on the global stage. Eden Golan’s “Hurricane” in 2024 is deeply tied to the post-October 7 reality, capturing a nation’s immediate trauma and its stubborn insistence on standing tall despite the storm. The music looks forward with “A New Day Will Rise” in 2025, speaking directly to our collective yearning for renewal and rebuilding.

And just a week ago, we were able to experience the thrill in real time, as we listened to Noam Bettan capture hearts across the world (and a second-place win) with his powerful song, “Michelle.”

Shared Identity Over Debate

One of the most moving parts of this journey was watching the transformation inside the rooms here in Greater Washington. Across different synagogues, community centers, and living rooms, local American Jews and Israeli expats sat together in the same space. This kind of programming creates an exciting entry point into Jewish peoplehood. It moves the conversation into the heart, allowing people to connect emotionally. I am so grateful to be part of this work and to Federation for making this, and so many other meaningful Israel programs, available right here in our region.

Looking back at that euphoric night in Be’er Sheva in 2018, I am reminded that joy is a form of resilience. And as I continue my work here, I carry that music with me, always hoping, of course, to one day bring the trophy home again.

Interested in bringing similar experiential Israel education to your local community? Check out Federation’s Hands On Israel workshops to get started.

Learn more about Federation’s work strengthening Jewish peoplehood and sharing Israeli culture here.

For those looking to discover new things or have meaningful conversations about Israel, Federation’s Hands-on Israel workshops is an exciting place to start.

Through this growing initiative, Federation partners with synagogues, schools, young adult groups, and community organizations to expand access to dynamic Israel programming that is creative, educational, and personal. Led by our community Shlichim (Israeli emissaries), these workshops complement existing community offerings, creating new opportunities for connection and learning.

Whether it’s preschoolers exploring Israeli culture through art, teens learning about women in Israeli cinema, or older adults discussing the uniqueness of Israeli leadership, each workshop is designed to bring Israel to life in a tangible and innovative way. From leadership and identity sessions to Israeli crafts and music, the goal is simple: to create authentic, accessible connections to Israel for all ages.

And it’s working! Demand for Hands-on Israel continues to grow, with strong participation across age groups and geographies. Some organizations have invited shlichim back multiple times to lead sessions with different age groups or on different topics, and as each cohort of shlichim brings their own passions, talents, and perspectives, the workshops continue to evolve—keeping the experience fresh, relevant, and impactful.

Through Hands-on Israel, Federation is not only expanding access to Israel engagement, but strengthening connections, building community, and creating meaningful experiences that resonate long after the workshop ends.

Because sometimes, the most powerful way to connect is not just to learn about something, but to experience it together.

Interested in a Hands-on Israel workshop for your own community or organization? Learn how to request a workshop here.

On Friday, February 27, just before Shabbat, Inbal called her family in Israel with a question that had become all too familiar: Are you prepared for every possible scenario?

They told her they had already been ready for weeks. In many ways, everyone felt that something was coming. And yet, as she would soon learn, nothing can truly prepare you for war.

Inbal is part of the Community Shlichim program, a partnership between The Jewish Federation of Greater Washington, The Jewish Agency for Israel (JAFI), local synagogues, and other partner organizations which brings Israeli emissaries to our region to deepen connection and bring Israeli life and perspective into our community. Originally from a small town in northern Israel, Inbal now finds herself navigating the distance between two realities—supporting the Greater Washington community while her own family lives through the unfolding crisis at home.

Here is her story:

When Sirens Began

The night of February 27 on the East Coast, Saturday morning in Israel, I received a news alert: sirens were sounding across Israel. I immediately called my father, sensing that this might be the beginning of a war with Iran. He told me that he was already on his way to his military base to report for reserve duty.

My thoughts then turned to my grandfather, who goes to synagogue early every Shabbat morning. That day, we could not reach him. He only realized what had begun when he returned home from prayer. Our whole family was tense, worried a siren might go off while he was still outside and unprepared.

That was Shabbat morning in Israel.

Between Fear and Joy

The war began during the holiday of Purim. Purim is meant to be one of the happiest holidays, a time to dress up, celebrate, laugh, and be together, filled with joy and light. And yet, in Israel, the transition between sadness and joy is something we know all too well, and sometimes the distance between them is only a matter of hours. In a strange and almost ironic way, 2,500 years after the story of Purim, it can feel as though we are witnessing another Purim story unfolding, another moment in which the Jewish people are called upon to stand strong.

Holding Two Realities

Since that morning, I have spoken with my family almost every day. My grandfather continues to go to synagogue, still without taking his phone. When sirens sound, he says they simply continue praying, even though the stress is very real. He maintains his routine because, as he explained to me, staying at home for so long is not healthy, neither mentally nor physically.

Many of my family members and friends have also been called for reserve duty, some for the seventh time since October 7. They are exhausted, and yet they tell me that they understand the importance of this moment. They hold on to the hope that after this round, there will finally be a few years of quiet.

Meanwhile, being here in Washington as an Israeli shlicha during a time like this is deeply complex. On the one hand, I feel a strong responsibility to be present with the community, to continue showing up, and to create connection and meaning around what is happening. On the other hand, there is a constant feeling of distance, and with it, the fear of being disconnected from everything unfolding back home.

A Community to be Proud Of

Nevertheless, I feel incredibly fortunate to be part of the Greater Washington Jewish community, a community that truly cares. Every day, people ask me how my family is doing. They check in. They engage in conversations about what is happening. This support helps me stay connected and grounded, while also allowing me to find a sense of balance.

Perhaps most unexpectedly, it is the young children in the community who help me the most in these moments. They bring me into their world of imagination, stories, and innocence, and for brief moments, they allow me to breathe.

Through this experience, I have come to understand that the message I bring here is my sense of responsibility. If the people in Israel can continue to demonstrate resilience, courage, and strength every single day, then I must carry and reflect that same resilience here as well. After all, the story of the Jewish people has always been one of resilience, of facing darkness and still choosing light.

With Hope for Spring

As the war enters its fifth week, we now find ourselves approaching Passover, the holiday of freedom and spring. Passover tells the story of leaving Egypt, of moving from slavery to freedom, and of becoming who we are meant to be. In this moment, I find myself hoping that this Passover will bring a sense of freedom for all of us—the freedom to live openly as who we are, proud of our Israeli and Jewish identities; to walk with our flag and our Star of David without fear; and to live without the routine of war, without constantly seeking the nearest shelter.

Passover also marks the arrival of spring, a season of renewal, when everything begins to grow again after the storms. There is something deeply powerful in that connection: just as strong trees withstand the storm, we see resilience, and like flowers that bloom in the fields, we see new beginnings. Perhaps that is the Jewish people’s story—to hold both, and to remember that if we want to see the rainbow, we must first be willing to stand in the rain.

Learn more about our Community Shlichim program.

Following a deadly Iranian missile strike in his hometown of Beit Shemesh, one Federation’s community shaliach (Israeli emissary), Yismaw, shares his personal perspective.

When I was three years old, my family and I made aliyah (immigrated) to Israel from Ethiopia. We settled in Beit Shemesh, a city about thirty minutes from Jerusalem, where I was raised.

To me, Beit Shemesh is much more than just the city where I grew up. It is the place that shaped me, where my childhood and teenage years unfolded, where I forged friendships and created countless memories. Beit Shemesh has always been and always will be my home—it is embedded deep in my heart.

That’s why when I first learned that there was a deadly attack on Beit Shemesh on March 1, the first full day of the war between Israel and Iran, my first instinct was to call my friends and family back home. Everyone is there: my grandfather, my family, my community. Thank God, everyone I called was okay. Sadly, the same can’t be said for many other families in my city.

Being so far away from home during moments like these is not simple. The distance feels heavy, the pull to home and the desire to be there stronger than ever. Yet at the same time, I feel grateful to be here, with my Greater Washington community. I have felt an outpouring of warmth and support from everyone I’ve spoken with. Each person reaching out, asking questions, and genuinely caring about the safety of my family and friends in Israel has created a sense of home for me here.

Thank you for holding my family, my city, and all of Israel in your thoughts and prayers. During this painful and complicated time, this support is what strengthens me.

To learn more about what Federation is doing to support Israel in this time of crisis, including in Beit Shemesh, see here.

Many have already asked how to help. Our current response is being mobilized through existing Federation resources and long-term investments stewarded by the Foundation, enabling swift and accountable action. Those who wish to contribute may do so here.