Take your networking to the next level with The Network of The Federation. Join Jewish business leaders from across Greater Washington and connect with like-minded business professionals. The Network offers exclusive opportunities to engage with government officials, top industry executives and peers from a variety of industries at one-of-a-kind programs. Let’s Network and explore together how to expand the reach of your philanthropic and business ventures.

The Network Power Lunch Welcomes Michael Jordan's Business Manager

In 1991, Gatorade released an iconic commercial. “I Wanna Be Like Mike,” displayed children and adults mimicking the National Basketball Association’s MVP while Michael Jordan drank Gatorade between flashes of video of him dribbling, shooting, and dunking.  The song echoes in the ears and forever has linked the Jordan brand with the sports drink. 

The Jordan brand, perhaps the most widely recognized one in all of sports marketing, continues to drive sales 11 years later - well into the player's retirement.  Estee Portnoy, Vice President, Marketing & Client Services, Jump.DC, has managed that brand for 16 years and was the latest The Network Power Lunch speaker for The Jewish Federation of Greater Washington. Read More >>

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